UK government user research is leaning too heavily on digital tools and it’s at the expense of those who rely on services most, says Jon Rimmer, CXO at Mercator Digital, who warns an online-only approach risks skewing insights and contributing to IT project failures.
The Government have set out a new course for the NHS, with the publication of their 10 Year Health Plan for England, explaining how they intend to reinvent the Service through three primary shifts: hospital to community, analogue to digital, and sickness to prevention